Missing the mark unveiling corporate false solutions to the plastic crisis

Fast Moving Consumer Goods companies produce a staggering amount of plastic packaging, and most of it can’t be recycled, instead it is burned, landfilled or ends up polluting the environment. Every year, we find the same companies are the top plastic polluters during the annual brand audits.

Companies claim to care about plastic pollution, and they have made public commitments to try to tackle it. But what are they really doing in the name of solving plastic pollution?

For the first time, Break Free From Plastic has recorded the plastic solutions projects of our seven top plastic polluters, and classified the projects according to whether they are real solutions or false ones. We analysed 215 projects from The Coca-Cola Company, PepsiCo, Nestlé, Unilever, Mars, Inc., Mondelez International and Procter & Gamble. For the first time we can see exactly how much effort these companies are putting into reducing their plastic footprint.

Read the Report

Presenting the 7 Top Plastic polluters and their false solutions:

View FAQ View Statement

Below are the categories of false solutions as used in the report:

Unproven-at-Scale Technology

Technologies that are technically feasible or are operational on a small scale, but have yet to be proven at scale. Often unknown environmental impacts.

Third Party Collect/Dispose

When a company pays another entity to collect a certain amount of waste from the environment and dispose or recycle it. The disposal method is often burning.

False Narrative

When public claims are made or implied by the company messaging around a project that is problematic, such as ‘beach clean ups are a solution’.

Announced-then-Nothing

No information on a project other than the initial press release announcement can be found or projects that were launched but quickly failed.

Join the three-day Action Storm on June 28-30, 2021

For three years in a row, Coca-Cola, PepsiCo, and Nestlé have been found to be the top three plastic polluters globally, yet they continue to invest in false solutions rather than put effort in reducing their plastic footprint.

Enough is enough. Join us for three days as we will storm them with postcards, letters, messages, and tags to hold them accountable for their false solutions and continuous contribution to the plastic pollution crisis.

Together, let’s hold them accountable and demand: Dear Corporations, #EnoughFalseSolutions, it’s time to #BreakFreeFromPlastic!

All materials including IG stories stickers, downloadable postcards, and video samples will be available on June 28. Are you ready to take action?

Take Action

Join the three-day Action Storm!

Sample Captions:

PRESENTING: The top 7 corporate plastic polluters and their false solutions!
Every year, we find these same companies as the top plastic polluters during the annual brand audits. They claim to care about plastic pollution and they have made public commitments to try to tackle it. But our new report shows that’s not what’s happening on ground.

@cocacola @pepsico @Nestlé @unilever @marsglobal @mondelez_international @proctergamble #EnoughFalseSolutions

Download the report: bit.ly/enoughfalsesolutions

New report unveils many of [corporation]’s plastic pollution projects are actually false solutions. We demand real action! It’s time to #breakfreefromplastic
Learn more: bit.ly/enoughfalsesolutions

Dear [brand], #EnoughFalseSolutions it’s time to #BreakFreeFromPlastic! We demand real reuse-based solutions.
Learn more: bit.ly/enoughfalsesolutions

Dear [brand], shame on you for putting more effort on false solutions rather than on REAL reuse-based solutions that will actually reduce your plastic production. #BreakFreeFromPlastic NOW!
Learn more: bit.ly/enoughfalsesolutions

Corporation

Coca-Cola

PepsiCo

Nestlé

Unilever

Mars

Mondelez

Procter & Gamble

Instagram

@cocacola

@pepsico

@Nestle

@unilever

@marsglobal

@mondelez_international

@proctergamble

Facebook

@Coca-Cola

@pepsico

@Nestle.ph

@unilever

@Mars

@mondelezinternational

@proctergamble

Twitter

@Coca-Cola

@pepsico

@Nestle

@Unilever

@MarsGlobal

@MDLZ

@proctergamble

Key Hashtags:

#EnoughFalseSolutions #breakfreefromplastic

Accounts to tag:

Facebook: Break Free From Plastic | Instagram: @breakfreefromplastic | Twitter: @brkfreeplastic

Take Action

Learn more about the Break Free From Plastic movement through these channels:

breakfreefromplastic.org

Join the movement here! In case you’re already a member, you can update your profile with the same link. This way, we can contact you about opportunities specific to your location, expertise, and interests!