Overview
The Content Creator Academy is a communications fellowship program designed for content creators in Asia Pacific—including communications practitioners using different multimedia platforms—with the aim to develop their knowledge, skills, and expertise to effectively and creatively address plastic pollution and the climate crisis by reaching new audiences and inspiring behavior change for systemic solutions.
Objectives
- Build the capacity of content creators, influencers, thought leaders, and general communicators in Asia Pacific to effectively shift the narrative against false solutions and other false narratives on plastic pollution
- Develop communicators’ understanding of plastic pollution and its connection to climate change, health, social justice, and more
- Equip communicators with data, facts, tools, and access to experts to reach new audiences
- Through the network of communicators, inform and educate the public and inspire behavior change to positively contribute in systemically ending plastic pollution through petitions, public campaigns, and public calls for corporate accountability and policy making
- Build and sustain a network of advocates as a force for good in the digital space, leveraging their creativity and digital media platforms to contribute to addressing plastic pollution across the value chain—from extraction of fossil fuels to end of use— and the worsening climate crisis
Ideal Participants
- Online content creators with demonstrated potential for influencing, leading, and capturing audience attention (see reach, engagement, quality of work, brand and voice)
- Communicators who can create multimedia content or any of the following:
- Written pieces
- Short videos
- Full length videos such as video series, documentaries, vlogs, films
- Podcasts
- Social media graphics and related formats
- Any of the following profiles: podcasters, bloggers, vloggers, social media influencer / thought leader / content creator, newsletter lead, and online community builders
- Content creators with reach in any or multiple countries listed: South Korea, India, Vietnam, Thailand, Malaysia, Philippines, Indonesia, Australia and New Zealand. Those in other Asia Pacific countries are also welcome to apply. Communication professionals and campaigners in the BFFP movement (core and associate members, and youth ambassadors) who can leverage social media channels for improved reach and advocacy campaigning are also welcome to apply.
Program Design
The program will run for about 10 weeks and will be a mix of asynchronous (self-paced) learning through Google Classroom and bi-weekly live online sessions via Zoom. Story grants will also be available to support outstanding creators in producing impactful content.
Program Outline
-
- Plastics and Climate. Learn about the links of plastic pollution and the climate crisis, solutions to these global challenges, and the concepts of just transition and intersectionality. (~4 weeks)
- Science Communications. Learn about leveraging science and data for advocacy, designing campaigns and data visualizations, hope-based communication and behavior change. (~2 weeks)
- Social Media for Social Good. Learn about visual storytelling, video production, producing viral content, cultural sensitivity and security training among others.
- Collaborative project. Get to work with fellow content creators on designing digital campaigns that may span multiple countries and platforms. (~3 weeks)
Expected Outputs
- Individual project: published digital material
- Collaborative project: collaborative digital campaign (by group)
Timeline
Onboarding of fellows is scheduled on August 9, 2024 which will mark the beginning of the 10-week program.
Participant selection
About 30 participants are expected to be accepted to the program although the number is flexible depending on interest and potentials of applicants, nominees, and invitees.
All who are interested to participate in the program are asked to sign up through this form.
Selected participants will be notified by July 31, 2024 at the latest.
For inquiries, e-mail: eah@breakfreefromplastic.org or devayani@breakfreefromplastic.org.
